All posts by WebView Consulting

Seller Lead Generation (PPC) – Case Study

Campaign Goal: Capture as many targeted home seller leads in a VERY narrowly defined central Florida area. Use the home addresses captured to send those leads a very professionally crafted 30 page fully colored marketing proposal with spiral fasteners and laminated covers.

Campaign Dates: 02/13/14 to 04/3/14 (50 days)

Total Campaign Cost: $339.59

Total Clicks: 377

Cost Per Click: $0.90

Total Leads: 150

Cost per Lead:  $2.26

Summary: The landing page,, consisted of a 2 step lead capturing process. The first step is for the visitor to insert their home address and submit. The address is automatically captured and forwarded to the agent once it is submited. In this case study, the agent captured over 150 verified addresses in a 50 day period. The second step in the lead capturing process involved a simple form designed to generate contact information as well as property information. Over 30% of the individuals that successfully completed the first step also completed the second step and provided their direct contact information. 

5 SEO Myths Debunked

SEO (Search Engine Optimization) is extremely important for any internet company but also important for web sites from brick and mortar businesses. SEO is important to bring the right targeted audience to your website. There are many myths about SEO, some are true, some were valid a few years ago, and many have no basis.

Myth 1: Multiple Domains

One SEO tactic involves etting up multiple domain names to bring more traffic to your business. This can be helpful, but often is not. Not only would this be expensive (yearly fees for domain name and maintenance) but would be very time consuming to maintain all the websites.

Myth 2: Search Engine Submission

Resubmitting your information every few weeks is not necessary, but could even reduce your priority ranking. Once your website is in the database of the search engines, there is no need to update your information.

Myth 3: Meta Tags

Another myth is that meta tags increase visitors. These might have been true five – ten years ago years ago, but current search engines do not place priority with the inclusion or absence of meta tags on a website. One important thing to remember is that the search engines do use the meta description tags when displaying your site in the SERPS. So while the meta tags may not affect your rankings, well written meta description tags can increase the number of searchers who visit your site.

Myth 4: SEO Is Too Costly

Other myths include the value of SEO. They feel SEO experts are a costly, unnecessary expense. Marketing efforts are very costly. Direct mail, banner ads, radio or TV ad time, print advertisement, e-mails lists and trade fairs can all be more expense than SEO. Some companies believe an in house SEO effort can be as effective as an SEO company. This is a myth too, and SEO is a function that should be outsourced to ensure the company is aware of the latest trends. Traffic on you your website can be increased drastically by a SEO professional.

Myth 5: SEO Doesn’t Matter

The other major myth is that when people are looking for a specific company, they type in the website url. Since the exact name of the website is rarely known, many people (estimated at close to 90%) save time by using a search engine to quickly and easily locate a website. For example, even for major websites like or, people use a search engine to locate the website by searching for “Bing” and “Amazon”, respectively,  instead of going directly to the site. SEO is important so that your business may be found on the search engines.

Beginning SEO for Young Websites

As websites age, they will naturally gain popularity. For the newly born websites, they are at a slight disadvantage. Fortunately, the SEO playing field is very fair amongst all competitors. Here are some things you can do to spice up the traffic and rankings.

Unique Content
Although I cannot promise anyone, it would make sense that this rule applies in the far future also. The quality of content will almost always have a decent if not huge impact on the ranking of your website. The amount of content matters, but even more so is the relevancy of the content on your website. For low cost ideas, try hiring a copy writer or college student. Some websites only have a message boards loaded with people using it to their advantage. These sites are very lucky to have other people generating content for them for free. Pages with only keywords and no real usable content will often get your website blacklisted. This doesn’t mean you have to be a master at writing to develop the content for your site. Not unless the search engines become so sophisticated later on.

Having internal pages linked within your website is a good idea. Linking to other websites won’t help your ranking nearly as much as having other websites linking to yours. Some people try to build a community of sites, and have them linked to each other. Others submit their sites to online directories such as Yahoo! Directory and the Open Directory Project. This helps your start up site a little bit but not nearly as well as it used to.

Yes! The website address matters more than people think. I’m not talking about the domain name. The chunks of characters after the domain name often contain characters like “?” and “=” for dynamic pages. These characters are not supported by many major search engines and will create difficulty for spiders and bots to crawl through your website.

These are just a few tips to get most people started in marketing their site to the world. The work required is a never ending project since search engines keep updating with more complex search algorithms. When your site grows and surpasses your traffic and ranking expectations, remember, SEO takes more hard work than genius.

The Future of Information Systems

Personalization. This involves the shifting of online search systems like Google to focus on individual locations, search histories, and contents which are trending as a basis for their search results. The purpose of this strategy is to aid individual end-users arrive at the most relevant content according to what prior browsing interests were. In conclusion, personalization aims at narrowing down data acquisition and preventing information overload.

Localization. At first, it looks as if personalization is disadvantageous for SEO techniques, given that they can no longer anticipate or handle what people will type on their Internet browsers. However, people should not neglect the function that localization performs to balance the complete setup. This is employed by online marketing and advertising specialists, which includes a reliable firm like WebView Internet Consulting to rely on to provide the best search engine results in a particular country, state, or location. They thoroughly strategize search keyword phrases, titles, tags, anchor texts, and script messages to allow certain web pages to be desirable enough for both search engines and users. As opposed to emphasizing numbers, they presently turn their focus on supplying localized information that users will understand and search engines will regard as acceptable.

Socialization. Certainly, the popularity of social websites now has a purpose in SEO algorithm. Hyperlinks and contents Like, Tweeted, Tumblr-ed, and Shared can significantly contribute in the organic ranking of pages. This is likely to go even higher as the face of web marketing and SEO firms now know how strongly linked to social networking web pages are.

As the largest search engines give highest weight to this SEO triumvirate, it is a must to preserve a balance among the three as much as possible. Furthermore, WebView Internet Conuslting and other organizations count on are predicted to modernize their tactics and strategize to be able to engage a lot more viewers and trigger far better web page traffic.

Google Continues to Roll Out Penguin Updates

Early this past year, Google slowly pushed out the first update to its Penguin algorithm named Penguin 1.1. This was confirmed by Matt Cutts through a Twitter post. Below is the screenshot of what he mentioned – A data refresh affecting “English” searches by less than 0.1%. We feel this is just one of the many updates to be introduced under the Penguin algorithm change.

Matt Cutts Penguin Update
Anyways, moving back to April 24, Penguin was strongly introduced to aim at sites specifically violating Google’s quality guidelines. However, we also have several examples of sites been hit which were not necessarily spamming Google. The SEO community was taken aback by this update. Focusing more on quality content and introducing over-optimization penalties by Google has in fact resulted in drastic changes in organic rankings as well as traffic.

Most of the sites had something in common i.e. too many links from the same site or IP address. Keywords were over-targeted by using the same anchor text for the sole purpose of ranking that particular term. This was found off-site as well as on-site.

So, here are some practices which we have implemented to protect your site from future updates?

  • We diversify your backlink profile by getting links from different types of websites – This includes regular websites, blog posts, reviews, directories, social bookmarking sites, article syndication, video sharing, press release channels, local directories and even social media profiles.
  • We vary the anchor text – target revolving keywords along with website name, website URL, etc. to avoid over optimization for a single term. For example, if you want to rank for “Sacramento Real Estate”; we make sure to also target these keywords in your strategy “Real Estate in Sacramento”, “Sacramento Homes”, “Sacramento Homes for Sale”, “Property for sale in Sacramento”, etc.
  • We avoid getting links from blog rolls i.e. site-wide links – this also includes footer links with keywords as well.
  • We get you links from various Top Level Domains (TLD) – While we agree that links from .gov, .edu and .org domains are given high importance, Google would also like to see your site getting links from .info, .net, .co and .biz websites.
  • We deep link your internal site pages – Wherever applicable we ensure to get links to your inner pages as well. Linking to just the home page can also get you in trouble according to this update.
  • We use unique content – either on the website or for article syndication. We make sure that the content is unique. For article syndication, each article is submitted to one site to avoid duplication.
  • We do not involve your site in questionable linking schemes like crossdomain linking, links from low quality sites, links from spun articles, bulk directory submissions and social bookmarking, etc.
  • We avoid excessive on-page optimization by making sure to optimize page titles, meta tags and content as per the quality guidelines.

Finally, we will be continuously tracking & observing upcoming algorithmic changes by Google so that we can stay updated with the latest SEO strategies.

Your Site Wants to Work for You

You have a web site for your real estate business. It is a good and expensive web site developed and designed by true experts from the web content company. It is easy to find your site by placing the name of your company in the boxes of major search engines, yet one should understand that only few persons come to your web site this way. Most of your potential customers will visit your web site by placing major keywords in the boxes of major search engines. These keywords might relate to the type of resources and services that you provide. You may ask yourself how often do you visit the web site by hearing its address on the radio, TV or seeing its web address in the advertisement?!

In order to get maximum exposure on the internet your site must be promoted and advertised in the online environment. Nine of ten users who visit your web site through search engine make up your target audience. These are the people who want to find as much information on products and services that you provide as possible, who would like to obtain a detailed description of your company and find out uniqueness and distinctiveness of your business. There is no need to explain that sites that are located on the top of the search list are capable to get more visitors than those who are in the end. The rating of the site in the search system might affect the business development of your company as well. So we have to find the answer to a one very important question: How can one get the attention of such famous search engines as Google, Yahoo and Bing?! Here is where Search Engine Optimization comes.

The content has to be clear both for customers understanding and should be visible by major search engines. Optimizing your site you should take into account the relevance of the text and ratings of your web site. For that you must analyze the market you operate in, build relevent inbound links and register in meaningful web directories, forums, etc. Every search system estimates the value and use of your website in relation to inquiry made by web visitors. Search Engine Optimization is a non interrupting process. Sometimes clear results can be received in several weeks or even months. As a rule people use the first words occurring to them. So, SEO optimizers have to concentrate on these words or phrases.

7 Common SEO Mistakes

SEO stands for Search Engine Optimization. Most of your quality traffic comes from search engines, therefore when building a website it is important to know the hints, tips and tricks that will give you better placement in the search engines. Mistakes can actually hurt your site in the search engines without you even realizing it. I have come across a number of websites in which beginners not yet familiar with search engine optimization make the same common mistakes.

Are you making these seven common mistakes too?

1. Irrelevant keywords: Many webmasters use irrelevant Keywords. Be sure to choose the right keywords that relate to your company. Be specific. Think about the words that web surfers will be typing to find your website. Google’s Keyword  Tool is one of the best-known services for helping you choose the right keywords. Use the Google Keyword Tool to find what people are actually typing in to the search engines.

2. No back links: Back links are extremely important to your website’s rankings, therefore this should be one of your main priorities. The easiest way to get back links is to ask for them. Visit sites related to your website and request a link exchange.

3. Bad web design: Design mistakes can hurt your website. A mistake that I found many new webmasters making is they are not building their website to ensure that it appears correctly at different screen resolutions. Your website will be the first impression and remember that first impressions are everything. Can you afford to loose visitors because your website isn’t viewing correctly on their monitor? I for one use a screen resolution of 800 x 600. If you design your site to be viewable only by a screen resolution of 1024 x 768, I have an annoying horizontal scroll bar at the bottom of the page and I have to scroll horizontally, just to see the entire content of your page. That right there is a turn off. There are many other web design mistakes, but we’ll cover that in another article.

4. Overuse of images and flash animations/ having too many graphics on your page: While graphics and flash may be pleasing to the eyes, too many graphics won’t help you get a better ranking. In fact Google and other search engines cannot read the content of an image. Flash only pages have no text; therefore there is nothing for the search engines to read.

5. Not utilizing your Title Tag: Title Tags are really important for search engines. A common mistake that I see many new webmasters making is that they leave the title tag empty or use irrelevant words.

Your title tag is the first thing a search engine’s spider sees on your page. You shouldn’t put only your company name in the title tag, but ad keywords about your company. Use Google’s Keyword Tool to find related keywords.

6. No alt < img > attribute in tags: As I stated above, search engines cannot spider images. Therefore the alt image tag helps the search engines understand the subject of the image. Be sure to include the alt attribute with every image.

7. Bad anchor ext: Whatever you do, don’t use “click here” or other non-descriptive link text. I’m guilty of this one myself. Proper anchor text can help your ranking. Your anchor text should describe the page that you’re linking to. For example if you’re linking to this article, your anchor text might read, “Seven Common SEO Mistakes” instead of “Click Here to read this article.” Anchor text is extremely important to your ranking.

These are just a few of the most common mistakes that you should avoid making. These SEO mistakes may be the main reason why your site is failing to rank well in the search engines.

Be sure to optimize your website for both search engines and people. Search engine optimization is hard work and an ongoing process. Invest a little time and learn the proper techniques and not only will your traffic come, but you’ll increase your page rank.

Does your site contain any of these mistakes? For more tips, tricks and hints to help you get the full potential of your site visit We are ready to help you get the best out of your website.