Digital Marketing

What is digital marketing?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile  applications.

Common problems that digital marketing can solve

To optimize your marketing strategies, digital is mandatory. Digital marketing can help you to get to know your audience, learn important data about them, and provide metrics that will give your marketing team credibility.

Problem: I haven’t optimized my channels for SEO. Regardless of your position in the marketing process, it’s important to have an understanding of SEO best practices. In addition to improving search engine ranking, SEO can reinforce and support your campaign testing and optimization to ensure you’re delivering high quality, valuable content that your potential customers want. 

Components of digital marketing

Digital marketing spans across a massive network of digital touchpoints that customers interact with many times a day. To properly utilize these channels, you need to have an understanding of each.

Page Speed

Page speed can be measured in a few different ways, but it’s typically discussed in terms of how long it takes to completely load the content on a single page of your website.

Internal Adoption of eCommerce Solutions

Additions or changes to eCommerce operations via a new platform or set of tools can sometimes cause distress for internal employees. PIC supports businesses throughout the transition/adoption of new eCommerce tools to ensure employees are comfortable and confident with any new systems.