Tag Archives: seo

5 SEO Myths Debunked

SEO (Search Engine Optimization) is extremely important for any internet company but also important for web sites from brick and mortar businesses. SEO is important to bring the right targeted audience to your website. There are many myths about SEO, some are true, some were valid a few years ago, and many have no basis.

Myth 1: Multiple Domains

One SEO tactic involves etting up multiple domain names to bring more traffic to your business. This can be helpful, but often is not. Not only would this be expensive (yearly fees for domain name and maintenance) but would be very time consuming to maintain all the websites.

Myth 2: Search Engine Submission

Resubmitting your information every few weeks is not necessary, but could even reduce your priority ranking. Once your website is in the database of the search engines, there is no need to update your information.

Myth 3: Meta Tags

Another myth is that meta tags increase visitors. These might have been true five – ten years ago years ago, but current search engines do not place priority with the inclusion or absence of meta tags on a website. One important thing to remember is that the search engines do use the meta description tags when displaying your site in the SERPS. So while the meta tags may not affect your rankings, well written meta description tags can increase the number of searchers who visit your site.

Myth 4: SEO Is Too Costly

Other myths include the value of SEO. They feel SEO experts are a costly, unnecessary expense. Marketing efforts are very costly. Direct mail, banner ads, radio or TV ad time, print advertisement, e-mails lists and trade fairs can all be more expense than SEO. Some companies believe an in house SEO effort can be as effective as an SEO company. This is a myth too, and SEO is a function that should be outsourced to ensure the company is aware of the latest trends. Traffic on you your website can be increased drastically by a SEO professional.

Myth 5: SEO Doesn’t Matter

The other major myth is that when people are looking for a specific company, they type in the website url. Since the exact name of the website is rarely known, many people (estimated at close to 90%) save time by using a search engine to quickly and easily locate a website. For example, even for major websites like http://www.Bing.com or http://www.Amazon.com, people use a search engine to locate the website by searching for “Bing” and “Amazon”, respectively,  instead of going directly to the site. SEO is important so that your business may be found on the search engines.

Beginning SEO for Young Websites

As websites age, they will naturally gain popularity. For the newly born websites, they are at a slight disadvantage. Fortunately, the SEO playing field is very fair amongst all competitors. Here are some things you can do to spice up the traffic and rankings.

Unique Content
Although I cannot promise anyone, it would make sense that this rule applies in the far future also. The quality of content will almost always have a decent if not huge impact on the ranking of your website. The amount of content matters, but even more so is the relevancy of the content on your website. For low cost ideas, try hiring a copy writer or college student. Some websites only have a message boards loaded with people using it to their advantage. These sites are very lucky to have other people generating content for them for free. Pages with only keywords and no real usable content will often get your website blacklisted. This doesn’t mean you have to be a master at writing to develop the content for your site. Not unless the search engines become so sophisticated later on.

Links
Having internal pages linked within your website is a good idea. Linking to other websites won’t help your ranking nearly as much as having other websites linking to yours. Some people try to build a community of sites, and have them linked to each other. Others submit their sites to online directories such as Yahoo! Directory and the Open Directory Project. This helps your start up site a little bit but not nearly as well as it used to.

URL
Yes! The website address matters more than people think. I’m not talking about the domain name. The chunks of characters after the domain name often contain characters like “?” and “=” for dynamic pages. These characters are not supported by many major search engines and will create difficulty for spiders and bots to crawl through your website.

These are just a few tips to get most people started in marketing their site to the world. The work required is a never ending project since search engines keep updating with more complex search algorithms. When your site grows and surpasses your traffic and ranking expectations, remember, SEO takes more hard work than genius.

Your Site Wants to Work for You

You have a web site for your real estate business. It is a good and expensive web site developed and designed by true experts from the web content company. It is easy to find your site by placing the name of your company in the boxes of major search engines, yet one should understand that only few persons come to your web site this way. Most of your potential customers will visit your web site by placing major keywords in the boxes of major search engines. These keywords might relate to the type of resources and services that you provide. You may ask yourself how often do you visit the web site by hearing its address on the radio, TV or seeing its web address in the advertisement?!

In order to get maximum exposure on the internet your site must be promoted and advertised in the online environment. Nine of ten users who visit your web site through search engine make up your target audience. These are the people who want to find as much information on products and services that you provide as possible, who would like to obtain a detailed description of your company and find out uniqueness and distinctiveness of your business. There is no need to explain that sites that are located on the top of the search list are capable to get more visitors than those who are in the end. The rating of the site in the search system might affect the business development of your company as well. So we have to find the answer to a one very important question: How can one get the attention of such famous search engines as Google, Yahoo and Bing?! Here is where Search Engine Optimization comes.

The content has to be clear both for customers understanding and should be visible by major search engines. Optimizing your site you should take into account the relevance of the text and ratings of your web site. For that you must analyze the market you operate in, build relevent inbound links and register in meaningful web directories, forums, etc. Every search system estimates the value and use of your website in relation to inquiry made by web visitors. Search Engine Optimization is a non interrupting process. Sometimes clear results can be received in several weeks or even months. As a rule people use the first words occurring to them. So, SEO optimizers have to concentrate on these words or phrases.

Search Engine Friendly Sites

If you have ever tried to promote your business or product via the Internet, you know the importance of search engines in determining your success. Search engine friendly sites are a must if you wish to make your online presence known. The majority of people searching for products or information online do so via one of the major search engines. In order for someone to locate your business, it has to have a good spot in the rankings. Your website may be professionally designed but if customers cannot locate it, it really does you little good. Past studies have shown that people searching for information online rarely look past the third page of results. This is why search engine optimization is so important.

One important tip to remember when designing search engine friendly sites is that you need to concentrate on each individual page. Companies such as Google will not rate your website as a whole, but instead will rank each individual page. This is valuable information to remember when writing your content. Although there is no set limit for the number of words per page, most SEO experts recommend that you include at least four-hundred words per page in order to receive good search engine recognition. Any amount written beyond this is generally fine but you want to make sure you have at least enough text to fill a good portion of the page. Websites that contain little content and a great deal of advertising are generally frowned upon.

Another relevant factor of search engine friendly sites is the content itself. Although obtaining a good ranking is important, your content should be well written and make sense to the visitors who will read it. Don’t concentrate solely on stuffing the right mix of keywords into your article. It is just as important that your content sounds natural and flows easily. A good trick for writing online content is to break the article up into smaller paragraphs. This is much easier for online readers to absorb. Also, be sure to include proper headings so visitors can easily locate whatever information they are looking for. The use of bullets will make lists stand out and catch the reader’s eye. Writing content for online purposes is much different than writing a novel or newspaper article. Try to break the content down into small bits for easier reading.

Incoming, outgoing, and reciprocal links can all help in achieving search engine friendly sites. Although content is very important, you will also receive credit for the number of links to your site. A high number of incoming links is extremely helpful to your rating. A good way to improve your link numbers is through the use of reciprocal linking. First you will need to include links from your site to other websites that are either related to or in some way compliment your business. Be sure to choose sites that are of high quality and well written. After including a link to your chosen site, you then send an email or letter to the site owner asking them if they would consider including a link in return back to your site. This technique known as reciprocal linking provides advertising for both websites and improves the link rating of each site too. When trying to increase the number of links to your website, you should keep in mind that this will take a great deal of time and effort. You can not expect to get dozens of new links from quality websites within a week’s time. Most business owners are very selective in which sites they choose to link to. Give them plenty of time to consider your website before making a decision.

Lastly, when designing search engine friendly sites there are certain practices you definitely will want to avoid. While keywords are important, you do not want to include them too often. Be sure to check your keyword density to make sure it is within an acceptable range. The search engines will also penalize your site if you include hidden text in an attempt to boost your ratings. When choosing a title and description for each page, make sure it is actually relevant to the content on your site. For example, if you have a website that sells weight loss products, it is considered inappropriate to include meta keywords related to gambling. Make sure you honestly describe your business and the products you offer. By doing so you will not mislead customers looking for information unrelated to what your site offers. Honestly is the best policy when promoting your website. Not only will it make your business look more professional but it can also help to gain a customer’s trust.

Backlinks, Anyone?

In order to increase your search engine rankings, getting backlinks is important. But getting links from other sites can be tough. Here are 2 creative ways you can try to get more backlinks.

Start a Community of Websites
One of the easiest ways to gain backlinks is to start other websites and have them linked to yours. Blogs are a great way to get traffic because there’s no cost, they provide free traffic, and are easily searchable throughout the blogging community. I’ve seen other various websites that target a younger audience even using myspace as a source of traffic and backlinks. And the list goes on and on for other quick sites you can start with a good amount of traffic.

Email Campaigns
Some people are hesitant to do this because they think no one would ever go to their site if the email even gets opened, or they have no idea who to email a promotion letter to. While the person who doesn’t have an idea of his audience can easily fix this problem, I’d say for every website that has updated content that isn’t gibberish, somebody has to like it and for every email sent out, there is probably at least 10% that the email gets opened if you target your audience precisely. Give yourself some confidence, and keep in mind that none of these techniques would get your website blacklisted or has any risk to it, except for wasting your time. But if you have the time to waste, research on who your audience is, get a list of emails of your audience and compile it in an excel sheet, and start your email campaigns.

Unless you don’t have a good amount of time to spend on getting backlinks, I wouldn’t worry about how well your methods are working. Most of the techniques listed above as well as others you might think of should give you some increase in traffic that would last a very long time, as well as boosting your search engine rankings. These things suck up a lot of time, but the rewards can be high.

SEO Services: Good or Bad!


The search engines play a major part in online marketing. SEO (search engine optimization) services are provided by marketing companies to help you gain targeted traffic through Google, Yahoo!, BING, and other major or minor search engines. But are SEO services good or bad for your business? Should you use a marketing company’s SEO services or try to “woo” the search engines into picking you as a leader and an authoritative company all on your own? Here are some things to consider.

SEO Services can be Valuable

Unfortunately as a business owner, you usually are torn between two important aspects of your business – promotion and operation. You’ve probably heard this phrase many times… “You are too busy working in your business to work on your business.” This statement still holds true with Internet business. Whether you are offering services to a small group of clients, have a giant corporation, or own an online retail store, you face the same dilemma.

Using another company’s SEO services can benefit you in several ways. One, it frees your time for other important matters. Two, you are able to receive help from someone who spends all their time analyzing and testing the search engines for results. They already know what it could take you years to learn! Three, you can save time and money for other types of promotions if you’re not spending all your time trying to race your competitors to the top of the listings.

Things to Look for in SEO Services and an SEO Firm

SEO services can include many different types of services such as keyword density help for all your web pages, search engine submission, search engine optimization to target certain areas of the world or your country or state, and/or content writing services. For example, the company may offer Boise, Idaho search engine optimization if your market generally lives in Boise, ID. They might write keyword-rich articles for you or provide you with a steady list of new keywords you can add to your site pages to make your site more search engine friendly.

Choose an SEO service that provides the most value for your money. Be sure they have experience in SEO rankings and can provide you with a valid list of company references that you can contact if needed. Check with the Better Business Bureau online to be sure the company doesn’t have excessive customer complaints.

Also, choose a company that offers proof that their system has worked in the past. There are no guarantees that any system will work every time, but having proof of past successes will give you peace of mind that the company really knows its stuff. Talk with the SEO consultant to find out how they plan to improve your search engine rankings ahead of time. Ask them to explain the process to you.

Beware of Scams

If an SEO company makes amazing promises such as those promising to get your site listed at the top of Google under your major keyword within 30 days for only $19.95, this should be a red flag. This promise is unrealistic, especially if your business is brand new. Also, the company cannot actually “guarantee” a top listing. They can only guarantee that your site will get listed under some of your major keywords. You might attract traffic under hundreds of keywords after using legitimate SEO services.

The one thing to remember about SEO services is that it must be an ongoing process. Don’t expect any SEO firm to work miracles overnight. They must analyze your business, study your market, find suitable keywords for your business, and begin a series of changes to optimize your site for the best possible results.