Tag Archives: seo company

5 SEO Myths Debunked

SEO (Search Engine Optimization) is extremely important for any internet company but also important for web sites from brick and mortar businesses. SEO is important to bring the right targeted audience to your website. There are many myths about SEO, some are true, some were valid a few years ago, and many have no basis.

Myth 1: Multiple Domains

One SEO tactic involves etting up multiple domain names to bring more traffic to your business. This can be helpful, but often is not. Not only would this be expensive (yearly fees for domain name and maintenance) but would be very time consuming to maintain all the websites.

Myth 2: Search Engine Submission

Resubmitting your information every few weeks is not necessary, but could even reduce your priority ranking. Once your website is in the database of the search engines, there is no need to update your information.

Myth 3: Meta Tags

Another myth is that meta tags increase visitors. These might have been true five – ten years ago years ago, but current search engines do not place priority with the inclusion or absence of meta tags on a website. One important thing to remember is that the search engines do use the meta description tags when displaying your site in the SERPS. So while the meta tags may not affect your rankings, well written meta description tags can increase the number of searchers who visit your site.

Myth 4: SEO Is Too Costly

Other myths include the value of SEO. They feel SEO experts are a costly, unnecessary expense. Marketing efforts are very costly. Direct mail, banner ads, radio or TV ad time, print advertisement, e-mails lists and trade fairs can all be more expense than SEO. Some companies believe an in house SEO effort can be as effective as an SEO company. This is a myth too, and SEO is a function that should be outsourced to ensure the company is aware of the latest trends. Traffic on you your website can be increased drastically by a SEO professional.

Myth 5: SEO Doesn’t Matter

The other major myth is that when people are looking for a specific company, they type in the website url. Since the exact name of the website is rarely known, many people (estimated at close to 90%) save time by using a search engine to quickly and easily locate a website. For example, even for major websites like http://www.Bing.com or http://www.Amazon.com, people use a search engine to locate the website by searching for “Bing” and “Amazon”, respectively, ¬†instead of going directly to the site. SEO is important so that your business may be found on the search engines.

SEO Services: Good or Bad!


The search engines play a major part in online marketing. SEO (search engine optimization) services are provided by marketing companies to help you gain targeted traffic through Google, Yahoo!, BING, and other major or minor search engines. But are SEO services good or bad for your business? Should you use a marketing company’s SEO services or try to “woo” the search engines into picking you as a leader and an authoritative company all on your own? Here are some things to consider.

SEO Services can be Valuable

Unfortunately as a business owner, you usually are torn between two important aspects of your business – promotion and operation. You’ve probably heard this phrase many times… “You are too busy working in your business to work on your business.” This statement still holds true with Internet business. Whether you are offering services to a small group of clients, have a giant corporation, or own an online retail store, you face the same dilemma.

Using another company’s SEO services can benefit you in several ways. One, it frees your time for other important matters. Two, you are able to receive help from someone who spends all their time analyzing and testing the search engines for results. They already know what it could take you years to learn! Three, you can save time and money for other types of promotions if you’re not spending all your time trying to race your competitors to the top of the listings.

Things to Look for in SEO Services and an SEO Firm

SEO services can include many different types of services such as keyword density help for all your web pages, search engine submission, search engine optimization to target certain areas of the world or your country or state, and/or content writing services. For example, the company may offer Boise, Idaho search engine optimization if your market generally lives in Boise, ID. They might write keyword-rich articles for you or provide you with a steady list of new keywords you can add to your site pages to make your site more search engine friendly.

Choose an SEO service that provides the most value for your money. Be sure they have experience in SEO rankings and can provide you with a valid list of company references that you can contact if needed. Check with the Better Business Bureau online to be sure the company doesn’t have excessive customer complaints.

Also, choose a company that offers proof that their system has worked in the past. There are no guarantees that any system will work every time, but having proof of past successes will give you peace of mind that the company really knows its stuff. Talk with the SEO consultant to find out how they plan to improve your search engine rankings ahead of time. Ask them to explain the process to you.

Beware of Scams

If an SEO company makes amazing promises such as those promising to get your site listed at the top of Google under your major keyword within 30 days for only $19.95, this should be a red flag. This promise is unrealistic, especially if your business is brand new. Also, the company cannot actually “guarantee” a top listing. They can only guarantee that your site will get listed under some of your major keywords. You might attract traffic under hundreds of keywords after using legitimate SEO services.

The one thing to remember about SEO services is that it must be an ongoing process. Don’t expect any SEO firm to work miracles overnight. They must analyze your business, study your market, find suitable keywords for your business, and begin a series of changes to optimize your site for the best possible results.