How Google defines SEO

Matt Cutts of Google on how he defines SEO and his answer to the question, “Does Google Consider SEO to be spam?”:

“Essentially it just means trying to make sure your pages are well-represented within the search engines. And there’s plenty…an enormous amount of white-hat, great quality stuff you can do as a search engine optimizer.”

Matt went on to say, “But our goal is to make sure we return the best possible search results we can. And a very wonderful way that search engine optimizers can help is by cooperating and trying to help search engines find pages better. So SEO is not spam. SEO can be enormously useful.”

Here is the entire video where Matt answers the question, “Does Google consider SEO to be spam?“

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