Category Archives: Search Engine Optimization

5 SEO Myths Debunked

SEO (Search Engine Optimization) is extremely important for any internet company but also important for web sites from brick and mortar businesses. SEO is important to bring the right targeted audience to your website. There are many myths about SEO, some are true, some were valid a few years ago, and many have no basis.

Myth 1: Multiple Domains

One SEO tactic involves etting up multiple domain names to bring more traffic to your business. This can be helpful, but often is not. Not only would this be expensive (yearly fees for domain name and maintenance) but would be very time consuming to maintain all the websites.

Myth 2: Search Engine Submission

Resubmitting your information every few weeks is not necessary, but could even reduce your priority ranking. Once your website is in the database of the search engines, there is no need to update your information.

Myth 3: Meta Tags

Another myth is that meta tags increase visitors. These might have been true five – ten years ago years ago, but current search engines do not place priority with the inclusion or absence of meta tags on a website. One important thing to remember is that the search engines do use the meta description tags when displaying your site in the SERPS. So while the meta tags may not affect your rankings, well written meta description tags can increase the number of searchers who visit your site.

Myth 4: SEO Is Too Costly

Other myths include the value of SEO. They feel SEO experts are a costly, unnecessary expense. Marketing efforts are very costly. Direct mail, banner ads, radio or TV ad time, print advertisement, e-mails lists and trade fairs can all be more expense than SEO. Some companies believe an in house SEO effort can be as effective as an SEO company. This is a myth too, and SEO is a function that should be outsourced to ensure the company is aware of the latest trends. Traffic on you your website can be increased drastically by a SEO professional.

Myth 5: SEO Doesn’t Matter

The other major myth is that when people are looking for a specific company, they type in the website url. Since the exact name of the website is rarely known, many people (estimated at close to 90%) save time by using a search engine to quickly and easily locate a website. For example, even for major websites like http://www.Bing.com or http://www.Amazon.com, people use a search engine to locate the website by searching for “Bing” and “Amazon”, respectively,  instead of going directly to the site. SEO is important so that your business may be found on the search engines.

Beginning SEO for Young Websites

As websites age, they will naturally gain popularity. For the newly born websites, they are at a slight disadvantage. Fortunately, the SEO playing field is very fair amongst all competitors. Here are some things you can do to spice up the traffic and rankings.

Unique Content
Although I cannot promise anyone, it would make sense that this rule applies in the far future also. The quality of content will almost always have a decent if not huge impact on the ranking of your website. The amount of content matters, but even more so is the relevancy of the content on your website. For low cost ideas, try hiring a copy writer or college student. Some websites only have a message boards loaded with people using it to their advantage. These sites are very lucky to have other people generating content for them for free. Pages with only keywords and no real usable content will often get your website blacklisted. This doesn’t mean you have to be a master at writing to develop the content for your site. Not unless the search engines become so sophisticated later on.

Links
Having internal pages linked within your website is a good idea. Linking to other websites won’t help your ranking nearly as much as having other websites linking to yours. Some people try to build a community of sites, and have them linked to each other. Others submit their sites to online directories such as Yahoo! Directory and the Open Directory Project. This helps your start up site a little bit but not nearly as well as it used to.

URL
Yes! The website address matters more than people think. I’m not talking about the domain name. The chunks of characters after the domain name often contain characters like “?” and “=” for dynamic pages. These characters are not supported by many major search engines and will create difficulty for spiders and bots to crawl through your website.

These are just a few tips to get most people started in marketing their site to the world. The work required is a never ending project since search engines keep updating with more complex search algorithms. When your site grows and surpasses your traffic and ranking expectations, remember, SEO takes more hard work than genius.

The Future of Information Systems

Personalization. This involves the shifting of online search systems like Google to focus on individual locations, search histories, and contents which are trending as a basis for their search results. The purpose of this strategy is to aid individual end-users arrive at the most relevant content according to what prior browsing interests were. In conclusion, personalization aims at narrowing down data acquisition and preventing information overload.

Localization. At first, it looks as if personalization is disadvantageous for SEO techniques, given that they can no longer anticipate or handle what people will type on their Internet browsers. However, people should not neglect the function that localization performs to balance the complete setup. This is employed by online marketing and advertising specialists, which includes a reliable firm like WebView Internet Consulting to rely on to provide the best search engine results in a particular country, state, or location. They thoroughly strategize search keyword phrases, titles, tags, anchor texts, and script messages to allow certain web pages to be desirable enough for both search engines and users. As opposed to emphasizing numbers, they presently turn their focus on supplying localized information that users will understand and search engines will regard as acceptable.

Socialization. Certainly, the popularity of social websites now has a purpose in SEO algorithm. Hyperlinks and contents Like, Tweeted, Tumblr-ed, and Shared can significantly contribute in the organic ranking of pages. This is likely to go even higher as the face of web marketing and SEO firms now know how strongly linked to social networking web pages are.

As the largest search engines give highest weight to this SEO triumvirate, it is a must to preserve a balance among the three as much as possible. Furthermore, WebView Internet Conuslting and other organizations count on are predicted to modernize their tactics and strategize to be able to engage a lot more viewers and trigger far better web page traffic.

Google Continues to Roll Out Penguin Updates

Early this past year, Google slowly pushed out the first update to its Penguin algorithm named Penguin 1.1. This was confirmed by Matt Cutts through a Twitter post. Below is the screenshot of what he mentioned – A data refresh affecting “English” searches by less than 0.1%. We feel this is just one of the many updates to be introduced under the Penguin algorithm change.

Matt Cutts Penguin Update
Anyways, moving back to April 24, Penguin was strongly introduced to aim at sites specifically violating Google’s quality guidelines. However, we also have several examples of sites been hit which were not necessarily spamming Google. The SEO community was taken aback by this update. Focusing more on quality content and introducing over-optimization penalties by Google has in fact resulted in drastic changes in organic rankings as well as traffic.

Most of the sites had something in common i.e. too many links from the same site or IP address. Keywords were over-targeted by using the same anchor text for the sole purpose of ranking that particular term. This was found off-site as well as on-site.

So, here are some practices which we have implemented to protect your site from future updates?

  • We diversify your backlink profile by getting links from different types of websites – This includes regular websites, blog posts, reviews, directories, social bookmarking sites, article syndication, video sharing, press release channels, local directories and even social media profiles.
  • We vary the anchor text – target revolving keywords along with website name, website URL, etc. to avoid over optimization for a single term. For example, if you want to rank for “Sacramento Real Estate”; we make sure to also target these keywords in your strategy “Real Estate in Sacramento”, “Sacramento Homes”, “Sacramento Homes for Sale”, “Property for sale in Sacramento”, etc.
  • We avoid getting links from blog rolls i.e. site-wide links – this also includes footer links with keywords as well.
  • We get you links from various Top Level Domains (TLD) – While we agree that links from .gov, .edu and .org domains are given high importance, Google would also like to see your site getting links from .info, .net, .co and .biz websites.
  • We deep link your internal site pages – Wherever applicable we ensure to get links to your inner pages as well. Linking to just the home page can also get you in trouble according to this update.
  • We use unique content – either on the website or for article syndication. We make sure that the content is unique. For article syndication, each article is submitted to one site to avoid duplication.
  • We do not involve your site in questionable linking schemes like crossdomain linking, links from low quality sites, links from spun articles, bulk directory submissions and social bookmarking, etc.
  • We avoid excessive on-page optimization by making sure to optimize page titles, meta tags and content as per the quality guidelines.

Finally, we will be continuously tracking & observing upcoming algorithmic changes by Google so that we can stay updated with the latest SEO strategies.